PREVIA Earth Freehand Bleaching Powder Hair - Perform a pass with

- Perform a pass with Virtuous Brush from the nape to the top

styling products (like hair gels and spray)

Join us at The Laceys Studio for a look & learn masterclass with Joico Color Ambassador Dan Spiller and Joico Ambassador Paolo Giametti

volume and lightness

PREVIA Earth Freehand Bleaching Powder Hair - Perform a pass withBleaching powder enriched with white clay and essential oils, specially developed for freehand techniques. Respectful formula enriched with vegetable oils, clay and re bond complex that protects and strengthens the hair fibre. The cream dries externally while creating a barrier, while the product keeps working inside without staining neighbouring sections. Key Ingredients: Organic Blueberry Oil White Clay Re bond Complex Essential Citrus Fruit Oils